Bali

Bali bras are well known for its comfortable and stylish undergarments in the world. The company’s position as the top department store and dealer reinforces their best quality goods. Bali bras were started by Sara Stein in 1927. As making bra Stein realized to make some flattering undergarments for women .First she manufactured bras which were not very comfortable and stylish so to make the best bra she started the ball rolling and finally the company became very profitable and famous in a short time. Stein started manufacturing design bra in her own house with a small Singer sewing machine. Her husband was sales clerk at men’s store and he sold all the products made by her to the local stores.

Earlier the company was called Fay-Miss ,a play on the word famous. In the first year their bra sales increased and Stein earned $10,000. In 1935 they named their company Bali Brassiere. The companies become bigger day by day and they continuously focused what qualities actually women wanted in an undergarment. Bali bra was the name of comfort, quality and style. Bali Brassiere Company was acquired by Hanes Corporation in 1969 and Hanes was acquired by Consolidated Foods Company in 1979 and Consolidated Foods became the Sara Lee Corporation in 1985. Bali bra has become the leader to create new style of bra.

The number of bra which they introduced was: All cotton bra Bias cup bra Created the custom fit system Wonderbra Also introduced BY Bali Bra was Seductive Curves Plunge Bra, full support bra, foam bra and they first to introduce gel straps called Shoulder Spa to cushion shoulders. Bali bra is a famous leader in this industry and it is a number one brand.